Top 10 Clean Beauty Brands Worth Trying in 2025

Top 10 Clean Beauty Brands Worth Trying in 2025

(Safe, Effective, and Actually Worth Your Money)

✨ Why Clean Beauty Matters (Now More Than Ever)

In 2025, clean beauty isn't just a trend — it's a standard. More of us are paying attention to what we put on our skin, and for good reason: traditional cosmetics often contain questionable ingredients that can irritate sensitive skin or impact our long-term health.

But here’s the good news: the clean beauty world has evolved. Today’s clean brands offer powerful formulations, stunning packaging, and real results — all without the toxins.

Here are 10 clean beauty brands that are making waves in 2025 and totally deserve a spot on your shelf.

🌿 1. Cliganic

Simple, USDA-certified organic skincare that delivers.
From argan oil to rosehip to lip balms, Cliganic is proof that clean + affordable can go hand in hand.
🔗 Shop Cliganic on Dealaha.com

🍃 2. Shea Terra Organics

Bold, rich, and wildly natural — literally.
This brand sources ingredients directly from African communities (like marula, baobab, shea butter) and makes deeply nourishing skincare that feels luxe.
✨ Bonus: You’ve got 30% off your first order and free US shipping over $199+.

🌸 3. Ilia Beauty

Makeup that acts like skincare — and looks flawless doing it.
Ilia leads the clean beauty movement in the makeup world with their lightweight foundations, dewy tints, and ultra-natural finishes.

💧 4. Krave Beauty

Minimalist skincare that puts your skin barrier first.
Created by skincare influencer Liah Yoo, Krave’s “less is more” philosophy makes them a go-to for sensitive skin lovers.

🌿 5. PinknBlossom (Curated Retailer)

Not a brand, but a must-know retailer.
PinknBlossom curates clean, Korean skincare brands you won’t find on Amazon — all tested for ingredient safety and gentle formulations.
📦 Fast/free shipping across US & Canada ($65 CAD+)
🧴 Free samples in every order

☁️ 6. Alpyn Beauty

The magic of wildcrafted botanicals from the mountains of Wyoming.
Think plant-powered skincare that’s eco-friendly, gentle, and refreshingly effective. Their PlantGenius Melt Moisturizer is already a 2025 favorite.

🍋 7. Ursa Major

Clean, gender-neutral skincare with a woodsy vibe.
If you want clean skincare that smells like a mountain hike and feels like a spa, Ursa Major is the brand for you.

🧖‍♀️ 8. Ere Perez

Australian clean beauty that merges plants + science.
Their oat milk foundation and carrot color pots are must-tries for anyone who wants a radiant, natural glow without synthetics.

🌊 9. OSEA Malibu

Ocean-inspired skincare with certified organic seaweed.
Perfect for those seeking hydration, brightening, and a sense of calm. Their Undaria Algae Body Oil is a cult classic — and for good reason.

🛁 10. True Botanicals

Luxurious, sustainable, and clinically proven.
Their Renew Pure Radiance Oil has a loyal fanbase, and their entire line is MADE SAFE® certified (one of the strictest standards in the industry).

🛍️ Final Thoughts: Clean, Conscious, and 100% You

Clean beauty in 2025 isn’t about perfection — it’s about transparency, intention, and care. These 10 brands prove that you don’t have to compromise effectiveness to go clean.

Whether you’re building a minimalist routine or just replacing your lip balm, these brands are a safe (and glow-worthy) place to start.

✨ Explore more clean beauty essentials at Dealaha.com